ShePhoenix Jewellery
Yerevan, Armenia
ShePhoenix Jewellery is more than just a brand—it's a story of refined craftsmanship and the rich symbolism of wine culture. The sophistication of the logo, the elegance of the packaging, and the expressiveness of POSM materials reflect the brand’s passion for individuality and aesthetics. Every design element enhances the uniqueness of the jewelry, connecting winemaking traditions with modern art.
Objective: Develop a brand identity that reflects the brand’s inspiration from wine culture and highlights its signature style.
Result: A cohesive visual language that strengthens the emotional connection with the audience, distinguishes the brand in the market, and turns jewelry into symbols of sophistication and taste.
ShePhoenix Jewellery is more than just a brand—it's a story of refined craftsmanship and the rich symbolism of wine culture. The sophistication of the logo, the elegance of the packaging, and the expressiveness of POSM materials reflect the brand’s passion for individuality and aesthetics. Every design element enhances the uniqueness of the jewelry, connecting winemaking traditions with modern art.
Objective: Develop a brand identity that reflects the brand’s inspiration from wine culture and highlights its signature style.
Result: A cohesive visual language that strengthens the emotional connection with the audience, distinguishes the brand in the market, and turns jewelry into symbols of sophistication and taste.
I’ve been working with Gilyana for several years now, and each time I’m amazed by her attention to detail and professionalism. What impresses me most about her approach is the in-depth analysis she conducts before creating a design. She doesn’t just offer visual solutions—she truly immerses herself in the project, explaining why a particular option will be most effective. Thanks to this, my brand has gained a unique identity that sets it apart from competitors. She continues to support and develop my brand, always providing valuable advice. This is already the third project I’ve entrusted to her—that says a lot!
Rima Ayvazyan
Founder of ShePhoenix Jewellery
