A complete brand identity was developed for the Online Hostel network, including a brand book and a registered trademark. The visual identity was applied to signage, business cards, presentations, and print materials.
To enhance guest experience, navigation elements were designed for the hostel’s interior, along with branded keychains and other identity assets. Special attention was given to digital presence: a website with a seamless booking system was developed, and social media platforms were curated to reflect the brand’s atmosphere and values.
Objective: Establish a strong and recognizable brand identity that enhances guest experience and builds trust.
Result: A well-defined brand presence that increased Online Hostel’s appeal and recognition among travelers.
Working with Gilyana was a large-scale and multifaceted process—we involved a team of marketers and developers, so it was crucial that all elements of the visual identity seamlessly fit into the overall strategy.
Gilyana didn’t just create a logo and brand identity; she deeply engaged with the project, helping to build a cohesive visual image. Thanks to her attentiveness and professionalism, our hostel brand turned out to be modern, memorable, and functional.
In the end, we successfully registered it as a trademark, further proving the strength and uniqueness of the identity she created. Her ability to understand business needs and offer well-reasoned solutions made the collaboration both smooth and highly effective. Thank you for your contribution to our project!
Tatyana Zakiryanova
Manager of Online Hostel
