Boktaeva's Team Taekwondo
Elista, Republic of Kalmykia
OO RK "SC 'BOKTAEVA'S TEAM'" is a center dedicated to fostering physical strength, discipline, and moral values through the philosophy of Korean martial arts. Athletes here achieve competitive success while developing teamwork and personal growth. The club seamlessly blends modern training methodologies with local traditions, reinforcing the region’s cultural heritage.
As part of a volunteer initiative, a unique visual identity was designed for the club. The logo and branding elements incorporate national motifs, reflecting the region’s cultural roots and highlighting the club’s professionalism.
Objective: Create a distinctive and meaningful visual identity that honors tradition while strengthening the club’s presence.
Result: An enhanced brand identity that increased recognition and inspired athletes to strive for new achievements.
OO RK "SC 'BOKTAEVA'S TEAM'" is a center dedicated to fostering physical strength, discipline, and moral values through the philosophy of Korean martial arts. Athletes here achieve competitive success while developing teamwork and personal growth. The club seamlessly blends modern training methodologies with local traditions, reinforcing the region’s cultural heritage.
As part of a volunteer initiative, a unique visual identity was designed for the club. The logo and branding elements incorporate national motifs, reflecting the region’s cultural roots and highlighting the club’s professionalism.
Objective: Create a distinctive and meaningful visual identity that honors tradition while strengthening the club’s presence.
Result: An enhanced brand identity that increased recognition and inspired athletes to strive for new achievements.
My connection with Gilyana goes beyond just professional collaboration—we also share a long history in sports. As a designer, she volunteered to create a unique identity for our federation, which helped us stand out and increased recognition for our section.
Despite this being a pro bono project, she continues to support and develop it. Her contribution to our visual style and promotion strategy is invaluable! I wholeheartedly recommend her to many of my colleagues, and even my husband turned to her for branding his clothing line, knowing he could trust her expertise.
Bairta Sergeevna Boktaeva
Founder and Head Coach of the Sports Club
